🎯Business Objectives

Target Audiences

Web2

The focus for our Web2 audience primarily consists of males aged 12 and above with a passion for online competitive player versus player games (PVP). This demographic is known for their deep interests in immersive gaming experiences that offer strategic and action-based gameplay, making the introduction of an army/dog theme particularly appealing due to its alignment with their preferences for strategic warfare and team-based gameplay.

Age	12 - 30 year olds
Geography	Expected to have most users around Europe, North America, and East Asia
Gender	90% Male, 10% Female
Gamer Type	Casual: 40% / Competitive: 30% / Social: 30%
Social Class	We expect a focus on upper and middle class due to the in-game monetisation and economy system you need to utilise to purchase premium content.
Life Style	Children and young adults who spend majority of their time indoors on technology such as games consoles, computers or phones.
Taste	Competitive individuals who are motivated to win matches with social elements.
Age Rating	The game is rated PEGI2

Web3

The Web3 audience focuses on primarily male audiences aged 18 and above who actively engage in the crypto space via; GameFi, NFTs, DeFi, and other crypto related activities. They are interested in the concept of ownership of assets, trading, and earning, as well as methods to invest and leverage in digital assets. With the Web3 audience we aim to incorporate NFT functionality by providing players the opportunity to purchase, customise, and trade in-game assets.

Age	20 - 50 year olds
Geography	Expected to have most users around Europe, North America, and East Asia
Gender	90% Male, 10% Female
Gamer Type	50% Competitive Web3 Gamer, 50% Trader
Social Class	We expect a focus on upper and middle class due to the pricing on NFTs in the market and ecosystem economy systems.
Life Style	Young adults & adults who spend majority of their time indoors on technology such as computers and phones.
Taste	Individuals who want to make most use out of their assets through gaming and trading.
Age Rating	PEGI17 as for the use of crypto

Inspirations

Creative Inspirations

Arcade Games Panzerdogs takes inspiration from stylised-retro arcade games from the late 90’s, from it’s top down view to the visual cues on interactions. The nostalgic charm and straightforward gameplay mechanics of arcade classics serves as a guiding influence in crafting an engaging and immersive gaming experience.

Examples: Galaga, Pac-Man.

Social Competitive Games Our goal is to foster a sense of community among players by integrating features inspired by popular competitive online shooter games. such as tournaments. By encouraging team-based collaboration and strategic gameplay, we aim to keep players socially active and adrenaline-fuelled during intense battles against opponents from around the world.

Examples: Fornite, Overwatch.

Quick to Play Games With matches lasting between 2 to 3 minutes across various game modes, Panzerdogs offers quick and accessible gameplay sessions that are perfect for on-the-go gaming. This design choice ensures that players can enjoy multiple play-throughs without feeling exhausted, making it easy to dive into the action whenever they have a spare moment.

Examples: Brawl Stars, Rocket League.

Thunderdogs Panzerdogs is the brother project of a previous Lucky Kat title ‘Thunderdogs’ which displays a similar visual identity and gameplay loop, but uses fighter jets instead of tanks. Thunderdogs is a prequel and part of the Panzerdogs universe.

Commercial Inspirations We have analysed the success of other competitive brawler and tank battle games. Brawl Stars a wildly successful multiplayer game developed by Supercell acts as our benchmark. Brawl Stars has garnered immense popularity and acclaim for its engaging gameplay, colourful graphics, quick-paced matches, and strategic depth, overall making it an ideal reference point for our own aspirations.